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AYA AL-CHALABI x FENTY BEAUTY After constant comm AYA AL-CHALABI x FENTY BEAUTY

After constant comments calling out her “blush blindness,” @notjustaya leaned all the way in - turning her love for blush into the perfect moment to highlight the launch of @fentybeauty’s new Shake ’N Play blushes and debut liquid blush.

With a hydrating formula, extreme longwear and all-day comfort, these blushes have quickly become a staple in Aya’s beauty routine.

Makeup made easy and a partnership that felt completely authentic.
INTRODUCING TIFFANY VILLANI Tiffany Villani is an INTRODUCING TIFFANY VILLANI

Tiffany Villani is an emerging Melbourne-based content creator and creative, bringing her background and foundation as a professional makeup artist into the social and digital space. Known for her vibrant personality and engaging presence, Tiffany has begun building a strong digital identity through her dynamic mix of beauty, fashion, and lifestyle content that resonates with a growing audience.

Tiffany delivers content that is not only entertaining but balances engaging, personalised and also informative styles. As she continues to grow her platform, Tiffany is establishing herself as a promising talent for brands looking to connect with audiences through relatable and high-quality content that cuts through the noise and brings a fresh face to the space creating impactful and engaging social and digital campaigns.

We are so excited to welcome @tiffanyvillani to our roster and can’t wait to see what we can build and collaborate on within this space! @makeupartbyt
GNOMEBOYS X UNIQLO To mark the launch of UNIQLO U GNOMEBOYS X UNIQLO

To mark the launch of UNIQLO U, @gnomeboys partnered with @uniqloau to spotlight the brand’s newest and elevated approach to the collection of future LifeWear essentials.

With their distinctive aesthetic and ability to create clean, on-brand content, the partnership naturally captured the quality, versatility and contemporary feel UNIQLO were after for their latest Autumn/Winter range of modern streetwear apparel.

A campaign that felt considered from start to finish, to be innovative and reimagine everyday clothing.
PHOEBE CHAKAR X TAG HEUER In celebration of the @ PHOEBE CHAKAR X TAG HEUER

In celebration of the @ausgp , @phoebe_chakar collaborated with @tagheuer to showcase one of their 2026 edition watches.

The perfect addition and luxury accessory to complete a jaw dropping F1 event look. The most ideal arm candy for any event or occasion 😍
KAELA TAVARES x NIKE & JD SPORTS Thrilled to have KAELA TAVARES x NIKE & JD SPORTS

Thrilled to have another fantastic collaboration for @kaelatavares_ with the @nikesportswear & @jdsportsau team under our belt.

Kaela Tavares was selected to model and spotlight the latest Nike x JD Sports releases for their March campaign. Through scolding heat and torrential rain, the whole team and especially Kaela powered through as always - we couldn’t be happier with how the content came out for all involved.

Keep an eye out for these shots + more throughout selected JD Sports stores 🛍️👀
NEW TALENT: ELLA BARKER NSW based @ellabarker1, i NEW TALENT: ELLA BARKER

NSW based @ellabarker1, is a rising creator in the social and digital space. From starting her fashion label Garments by El after purchasing a sewing machine off a whim during COVID, Ella’s creative and distinct designs quickly grew from a passion and became part of her career.

With her natural on-camera presence and effortless, authentic and captivating approach to sharing everyday life, Ella’s managed to continue to build an evolving online following. Known for her creative eye, infectious bubbly personality and elevated yet wearable fashion, Ella’s content captures everything from trend-aware fashion content and lifestyle moments to behind-the-scenes glimpses into the bridged world of the business and her everyday.

As her platforms continue to grow and through her natural ability to connect with audiences, Ella is positioning herself as a fresh and exciting emerging creative within the social media space. We are so excited to welcome @ellabarker1 to our roster and can’t wait to see what we can bring to life 🪩📸🌟
GNOMEBOYS X ARMANI BEAUTY What can’t the @gnomebo GNOMEBOYS X ARMANI BEAUTY

What can’t the @gnomeboys do! To celebrate the launch of Stronger With You Powerfully, Gnomeboys partnered with @armanibeauty to bring the newest addition to the iconic fragrance collection to life - bold, vibrant and designed to empower.

Following the success from the boys work during the launch of Stronger With You Intensely, it was a great joy to see the team select Gnomeboys to work with again and drive excitement for another fragrance release in the collection.

Stronger together, Stronger with you, Stronger with my crew. Stronger with you Powerfully - a collaboration that truly reflects the Gnomeboys and Stronger With You spirit ✨
PHOEBE CHAKAR X SANPELLEGRINO Fashion, culture an PHOEBE CHAKAR X SANPELLEGRINO

Fashion, culture and premium moments. @sanpellegrino_aus partnered with @phoebe_chakar to bring their activation at PayPal Melbourne Fashion Festival to life. From exclusive runway access to VIP lounge moments, this was one event she wasn’t missing.

A partnership that blends fashion, culture and premium lifestyle seamlessly. Here’s to brands partnering with talent and creating moments worth showing up for. 🥂✨
AYA AL-CHALABI X SHARK BEAUTY To celebrate Galent AYA AL-CHALABI X SHARK BEAUTY

To celebrate Galentine’s Day, @notjustaya teamed up with the incredible @sharkbeautyau to drop their new limited edition (and gorgeous) Red Ruby Diamond Flexstyle ♥️

Having collaborated in the past with Shark Beauty, this campaign was a no brainer for Aya to bring to life in her informative and playful tone. A partnership driven by authenticity, trust, and a shared ethos around inclusive, versatile beauty✨
KAELA TAVARES X MILK MAKEUP Who doesn’t want thei KAELA TAVARES X MILK MAKEUP

Who doesn’t want their makeup to last all day and all night? @kaelatavares_ recently stepped into the Hydro House to bring @milkmakeup’s latest launch to life -  the Hydro Grip Gel Concealer 💦 

Showcasing performance, wear and real-life longevity of the product for Kaela was a job made easy - all day, all night, no touch ups! As Kaela’s always on the go, this partnership not only provided authentic results as seen through her content but also an organic feel which her audience could effortlessly connect with ✨ @sephoraaus @twobirdstalking
PHOEBE CHAKAR X ELITE ELEVEN Another long-term pa PHOEBE CHAKAR X ELITE ELEVEN

Another long-term partnership completed, we loved seeing @phoebe_chakar capture creative, refined and engaging content spotlighting @eliteelevensporting’s latest releases🛍️

A truely organic alignment within the social media space, Phoebe’s previously worked with the Elite Eleven team over the years so it was amazing to tick off another long term project and bring these assets to life each month.

From iconic terry towelling sets to cult best sellers, Phoebe’s genuine love for the brand shines through with each piece of content😍
KAELA TAVARES x GHD Having our creators being in KAELA TAVARES x GHD 

Having our creators being invited behind the scenes of a global launch is always an honour 💫

@kaelatavares_ recently partnered with @ghdhair_anz to celebrate the release of their newest innovation, the ghd Speed. Prior to the launch Kaela was invited for an intimate masterclass to celebrate the arrival, hear about the first of a kind features and experience the tool firsthand. Now only taking a rapid 3 minutes to defuse her hair, safe to say it’s an exciting time for the girls having access to the ghd speed. 

We love seeing Kaela align with brands that continue to elevate in the space and champion her content 🤍
AYA AL-CHALABI x SEPHORA Longstanding partnership AYA AL-CHALABI x SEPHORA

Longstanding partnerships are our favourite. @notjustaya has worked closely with the @sephoraaus team for years and was recently invited to speak on a panel for Sephora’s Beauty Advisor Creator Club.

The panel gave aspiring beauty creators the chance to hear directly from Aya and fellow creators - sharing real career journeys, lessons learned and practical advice.

We loved seeing Aya pass on her insight, motivate the next group of talent and connect with creators stepping into the space that when she was younger dreamed of entering ✨
GNOMEBOYS X BACARDI & COCA-COLA Blue skies, a ref GNOMEBOYS X BACARDI & COCA-COLA

Blue skies, a refreshing drink and the Gnomeboys? What more could you want🍻 @gnomeboys were selected to partner with Bacardi to show off how they serve themselves with the new and iconic pre-mixed drink combination featuring Coca-Cola during this summertime @bacardiandcoke_au
PHOEBE CHAKAR X WILDFIRE SHOES Who doesn’t love t PHOEBE CHAKAR X WILDFIRE SHOES

Who doesn’t love the idea of a trip to Hamilton Island? @phoebe_chakar was asked to join @wildfireshoes on an exciting activation enjoying the luxuries and excitement of the island🏝️

We adored seeing the quality of content Phoebe produced and all the fun of what the girls got up to!
AYA AL-CHALABI X ELEVEN & REFINERY29 A reminder t AYA AL-CHALABI X ELEVEN & REFINERY29

A reminder that when you embrace what makes you different, the everyday becomes the spotlight moment 💫

It was special to see @notjustaya bring her natural hair story to life in this campaign with @elevenaustralia, in collaboration with @refinery29au. Once something she was self-conscious about, Aya’s curls are now the centre of her everyday ritual - defined, soft and unapologetically her, especially highlighted using the Keep My Curl range 🎀🫧🧴
KAELA TAVARES X CONTIGO Watching @kaelatavares_ KAELA TAVARES X CONTIGO

Watching @kaelatavares_  seamlessly integrate Contigo into her everyday routine for their end of year campaign was a joy to see 💧✨ Balancing her busy schedule with life on the go (and keeping up with her two energetic young boys), Kaela’s busy, active lifestyle made her the perfect fit for what @gocontigo stands for.

Designed to benefit both people and the planet, Contigo is built around better, smarter drinking - where performance is a given. If it leaks, drips, or can’t survive commutes, hikes, or toddler chaos, it simply doesn’t make the cut. Carrying what carries you, every step of the way. From school drop-offs to packed calendars, Kaela helped prove and showcase that Contigo can keep up every step of the way💙🚶‍♀️
GNOMEBOYS X LA ROCHE POSAY The @gnomeboys creativ GNOMEBOYS X LA ROCHE POSAY

The @gnomeboys creative spin on a brief never ceases to disappoint, it was a joy seeing their fun and entertaining nature come to life for their recent campaign with @larocheposayaunz. Partnering with Young Franco to create a soundtrack for summer that aligned with La Roche Posay’s Anthelios sunscreen’s signature shake, Gnomeboys were called in to help amplify a sonic cue that evoked summer and sunscreen.

Safe to say it went straight in our basket🛒🫨
PHOEBE CHAKAR x VALENTINO FRAGRANCE We’re so prou PHOEBE CHAKAR x VALENTINO FRAGRANCE

We’re so proud of @phoebe_chakar and her participation in @valentino.beauty’s holiday campaign for their Born in Roma fragrance. Invited to help bring the festive season to life through bold, sensorial, and fashion-forward storytelling, she truly delivered 💄💅🏽👠💋

We have loved seeing Phoebe’s continuous work in partnership with the Valentino and @wppmedia_anz team and are excited to see what captivating content she can bring to life next!
AYA AL-CHALABI x CETAPHIL We loved seeing @notjus AYA AL-CHALABI x CETAPHIL

We loved seeing @notjustaya’s content come to life as she partnered with @cetaphilaustralia on their most recent brand trip CetaSOL, a Summer Skin Barrier Retreat🌴 On the trip the attendees got a chance to experience a range of iconic brand experiences such as CetaSAIL, CetaSADDLE and CetaSPA⛵️🐴🧖‍♀️ We can’t wait to see what the Cetaphil team does next!
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